MODERN CREATIVE
STUDIO. RAISED IN
THE 80s.

Foxglow didn’t start with a moodboard.Foxglow didn’t start with a moodboard.

It started years ago with a kid from Nottingham soaking up absolutely everything around him.It started years ago with a kid from Nottingham soaking up absolutely everything around him.

Notts County. School holidays spent riding around in my dad’s lorry. Raleigh Burners. Graffiti. Hip hop. Gangsta rap. Breakdancing on sheets of lino in the local shopping arcade.Notts County. School holidays spent riding around in my dad’s lorry. Raleigh Burners. Graffiti. Hip hop. Gangsta rap. Breakdancing on sheets of lino in the local shopping arcade.

Greek architecture. Technical drawing. Rollercoasters. Ten-pin bowling — which somehow ended up with me playing for England.Greek architecture. Technical drawing. Rollercoasters. Ten-pin bowling — which somehow ended up with me playing for England.

Then came photography, graphic design, film, technology and a lifelong habit of looking at ordinary things and wondering how they could be made a little more interesting.Then came photography, graphic design, film, technology and a lifelong habit of looking at ordinary things and wondering how they could be made a little more interesting.

Music has always been a massive part of it too. George Michael. 80s Madonna. Nirvana. Oasis. Hip hop. And an entirely unreasonable amount of 80s music.Music has always been a massive part of it too. George Michael. 80s Madonna. Nirvana. Oasis. Hip hop. And an entirely unreasonable amount of 80s music.

Somewhere along the way, all those influences started mixing together.Somewhere along the way, all those influences started mixing together.

The geometry of technical drawing.The geometry of technical drawing.

The rhythm and attitude of graffiti and hip hop.The rhythm and attitude of graffiti and hip hop.

The movement of BMXs and rollercoasters.The movement of BMXs and rollercoasters.

The scale and structure of architecture.The scale and structure of architecture.

The atmosphere and storytelling of photography.The atmosphere and storytelling of photography.

The problem-solving side of technology.The problem-solving side of technology.

And, increasingly, the textures, shapes and quiet weirdness of trees and woodland.And, increasingly, the textures, shapes and quiet weirdness of trees and woodland.

That mixture is probably the best explanation of how I work.That mixture is probably the best explanation of how I work.

I like clean design, but I don’t like boring design.I like clean design, but I don’t like boring design.

I like things to function properly, but I also like the occasional moment that makes someone stop and think, “What the hell was that?”I like things to function properly, but I also like the occasional moment that makes someone stop and think, “What the hell was that?”

I like nostalgia, but I’m not interested in simply recreating the past.I like nostalgia, but I’m not interested in simply recreating the past.

And I like technology most when it helps an idea feel more human, playful or unexpected.And I like technology most when it helps an idea feel more human, playful or unexpected.

Foxglow is where all of that ends up.Foxglow is where all of that ends up.

Photography. Film. Branding. Motion. Design. Interactive ideas. Small businesses. Creative experiments. Things that probably seemed simpler when I first thought of them.Photography. Film. Branding. Motion. Design. Interactive ideas. Small businesses. Creative experiments. Things that probably seemed simpler when I first thought of them.

There are also cats.There are also cats.

Quite a lot of cats.Quite a lot of cats.